In 2024, mastering social media as an artist demands both creativity and strategy. With platforms constantly introducing new features and algorithms, the question is: what kind of content should artists be sharing in 2024 to effectively showcase their work and engage with their audience? In this blog, we'll explore strategies and tips tailored specifically for artists. We'll also offer insights into crafting compelling content, leveraging emerging trends, and building meaningful connections with followers.
Here are our tips for sharing content in 2024:
- Be authentic
- Content Pillars
- Stories vs Posts vs Reels
- Curated content
- Quality vs. Quantity?
- Five prompts to get you started
We're diving into the challenging world of content creation for artists. Whether you're a seasoned pro or just dipping your paintbrush into the palette of online presence, we've got some spicy tips to sprinkle onto your canvas.
Be authentic - if your brand is casual, be casual.
Being genuine online is key.Sure, we've all heard the term authenticity before, but what does it really mean for artists in 2024? It's about being real, raw, and unapologetically you. Embrace the quirks, the imperfections, and the messy paint palettes. People don't necessarily want perfection, they want to connect with the human behind the art. Forget about creating a perfect feed that look like they've been through a million filters, it doesn't have to be too polished. You can embrace the chaos, the spontaneity, and the delightful messiness of life, if that's who you are. Your followers want to see the real you, flaws and all.
Content Pillars
Content pillars? Sounds fancy, doesn't it? But fear not, it's simpler than it sounds. Think of content pillars as the sturdy foundation upon which your artistic brand stands. These are the themes, topics, and vibes that make your artistry unique. Whether it's surreal landscapes or whimsical watercolours, find what sets your soul on fire and build your content around it.
Stories vs Posts vs Reels ???
Ah, the eternal struggle: Stories vs. Posts vs. Reels. It's like trying to choose between acrylics, oils, or watercolours. Each has its own charm and allure, but why limit yourself to just one? Mix it up! Share your artistic journey through captivating stories, showcase your latest masterpiece in a post, and sprinkle some magic with a reel of your creative process. Variety is the spice of life, after all.
Curated content
Now, let's talk longevity. Curate your feed so it doesn’t get old. Nobody wants stale content, like that forgotten jar of paint in the back of your studio. Keep things fresh, exciting and oh-so-enticing. Curating can be removing old reels or images from your feed as you get better at creating. Rotate your pieces, experiment with different mediums, and think about sharing parts of your process to keep your audience on their toes.
Quality vs. Quantity?
Do both! With trending reels on instagram and sharp phone cameras, it's easy to create good quality content and get it out there quickly. Try shooting in natural light and then dropping your footage into a template. Experiment, iterate, and refine your approach to strike the right balance.
Feeling stuck? Here are five prompts to help you get going:
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Studio/workspace: snap a pic of your creative workspace and spill the beans on what makes it your happy place.
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A blast from the past: share your creative journey with your followers. Think about things that have been important in your past - crayons, canvas, an old family photo or school portrait. People will love a backstory and find it interesting to see how you have evolved.
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Process:take your followers on a journey through your creative process, from a blank canvas to a masterpiece hanging proudly on the wall. Express the level of work that goes into a painting and show the value by sharing before and after images, sketches, ideas and layers.
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Palette Play: Show off your colour mixing skills with time-lapses of your painting process.
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Artist Q&A: Host a live Q&A session where your followers can pick your brain, ask for advice, or gain insight into your practice.
By embracing authenticity, establishing content pillars, exploring diverse formats, curating content thoughtfully, and fostering positivity and engagement, artists can elevate their online presence, connect authentically with their audience, and showcase their artistic journey with pride. Remember, it's your story so share as you feel comfortable and have fun, happy creating! 🎨✨
