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Getting your work in front of a gallery can be daunting. Whether it's for the first time or you already have your work exhibited in a space, it doesn't necessarily get easier. Having gallery representation or a place to exhibit your work is important; this allows you to diversify your audience. We are going to explore the steps and strategies for approaching galleries successfully.

In 2024, mastering social media as an artist demands both creativity and strategy. With platforms constantly introducing new features and algorithms, the question is: what kind of content should artists be sharing in 2024 to effectively showcase their work and engage with their audience? In this blog, we'll explore strategies and tips tailored specifically for artists. We'll also offer insights into crafting compelling content, leveraging emerging trends, and building meaningful connections w...

Let's get you a marketing plan. There's a lot of art out there - a lot of makers and a lot of competition! So, it's fair to say, if your work isn't in front of people, they are likely buying from someone else. Basically, talent alone isn't always enough to make sales and we're assuming you'd like to do just that so that you can make more work and continue to do what you love. An effective marketing plan is important for artists who want to reach their target audience and build a loyal followi...

Art isn't just a passion for some artists - it's a livelihood. Unfortunately, making a living from your craft can sometimes feel like an endless struggle, especially if entrepreneurship isn't part of your creative nature. In 2024, with economic uncertainties and the rise of AI, many Kiwi artists are feeling the pinch. It's not all doom and gloom. People are valuing human-made creations more than ever, and we're here to help you navigate the marketing landscape. It is possible to make money an...

Whether you're a seasoned exhibitor or embarking on your very first showcase, this blog post is your go-to resource for turning your artistic vision into a reality. We'll walk you through each step of the exhibition planning process, from concept to opening night - and offer some new things to think about.